Core SEO
Local SEO That Puts You In The Map Pack
Be the business people find when they search with local intent.
Most local searches never reach a website. They end in the map pack, on a Google Business Profile, or in an AI summary that names three businesses. Local SEO is the work of making sure yours is one of them, and that the click you do earn lands somewhere built to convert.
You probably need this if
- You rank on page one organically but never appear in the map pack
- Competitors two towns away outrank you for searches in your own town
- Your Google Business Profile has thin categories, no products and stale photos
- Your name, address and phone number differ across directories
- You have branches but only one page trying to rank for all of them
What you get
- Google Business Profile audit and full optimisation, including categories, services, products and attributes
- NAP consistency audit across the major UK citation sources, with corrections filed
- Local landing page architecture that avoids thin duplicate pages
- Review generation workflow and response templates
- LocalBusiness schema implemented and validated
- Map pack rank tracking from a genuine local grid, not a national average
How we approach it
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Proximity and competitor mapping
We plot where you actually rank across a geographic grid, because a single average position hides the truth about local visibility.
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Profile and citation repair
Fix the foundations first: categories, NAP consistency, duplicate listings and the suppressed profiles nobody noticed.
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On-site local relevance
Build the location and service pages that give Google a reason to associate you with the area, with genuinely distinct content per page.
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Reviews and ongoing signals
Put a repeatable review process in place, because review velocity and recency carry real weight in local ranking.
Local SEO: common questions
How long does local SEO take to work?
Google Business Profile changes can shift map pack position within two to six weeks. Competitive urban terms where established businesses hold the top three usually take three to six months of consistent work. Anyone promising the map pack in a fortnight is either lucky or lying.
Do I need a physical address to rank locally?
You need a genuine point of contact in the area. Service-area businesses can rank without displaying an address by setting a service area on the profile, but a virtual office used purely to fake a location is a suspension risk and Google actively hunts for them.
Why do competitors further away outrank me?
Proximity is only one factor. Relevance and prominence often beat it, so a business with stronger categories, more reviews, better on-site content and more authority can outrank a closer competitor. That gap is the part you can actually close.
Is local SEO different from normal SEO?
It shares the same technical foundations but adds a whole ranking system on top. The map pack is driven by your Business Profile, proximity, reviews and local citations, which are signals that have no bearing on classic organic results.
Related services
Core SEO
Google Business Profile Optimisation
Get the most out of the free listing that drives most local enquiries.
Links & Digital PR
Citation Building
Make your business details consistent everywhere they appear.
Core SEO
Multi-Location SEO
Rank every branch in its own area without the locations competing with each other.
Core SEO
Review Management
Turn reviews into a ranking and conversion asset rather than a worry.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.