Technical SEO
Technical SEO Audits And Implementation
Remove the technical barriers preventing content from ranking at all.
Technical SEO is not a checklist exercise. It is the work of making sure search engines can reach, render, understand and index your pages, and that they spend their limited crawl allowance on the pages that earn you money rather than on parameter permutations.
You probably need this if
- Search Console reports large numbers of discovered but not indexed pages
- Your content is in the HTML but Google renders an empty page
- Canonical tags point somewhere unexpected, or contradict the sitemap
- Rankings dropped after a redesign with no content change
What you get
- Full crawl audit with issues ranked by revenue impact rather than severity score
- Rendered-DOM comparison so you can see what Google actually sees
- Indexation and canonicalisation strategy
- Prioritised fix list written for developers, with acceptance criteria
- Post-implementation verification that changes landed correctly
How we approach it
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Crawl and render
Crawl as Googlebot and compare raw HTML against the rendered DOM, because the gap between them is where most invisible problems live.
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Diagnose indexation
Work out why pages are excluded, since discovered but not indexed and crawled but not indexed have completely different causes and fixes.
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Prioritise by impact
Rank every issue by what it costs in traffic and revenue, so developer time goes where it pays back.
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Verify the fix
Re-crawl and confirm in Search Console, because a fix that was deployed but not verified is a fix you cannot rely on.
Technical SEO: common questions
How often should a technical SEO audit be done?
A full audit annually, plus a focused one before and after any migration, redesign or platform change. Continuous monitoring matters more than periodic audits, because most damaging technical problems arrive with a deployment rather than developing gradually.
What does crawled but not indexed mean?
Google fetched the page and chose not to index it. That is usually a quality or duplication judgement rather than a technical fault, so the fix is normally to make the page genuinely more useful or to consolidate it with a near-identical page.
Can technical SEO alone improve rankings?
It can produce dramatic gains when something is actively broken, such as pages being blocked or content not rendering. On a technically sound site the returns are smaller, and further effort is better spent on content and authority.
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Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.