AI & Answer Engines
AI Search Visibility: Generative Engine Optimisation
Shape how generative models describe your brand and category, across every AI assistant at once.
From £150 a month + VAT
Generative engines assemble answers from many sources at once, so what they say about you depends on the balance of what exists across the web, not on one page you control. GEO is the work of improving that overall picture rather than optimising a single URL. It is also where our AI search visibility work starts: the other AI services below each answer one narrower question inside it.
How our AI search services fit together
Start here if the question is how AI assistants describe your business in general. GEO covers the whole picture: the facts, sources and third-party mentions that every model draws on.
The AI search audit answers where you stand today, with a measured baseline before any money is spent. Answer engine optimisation answers how to get your page quoted inside a specific AI answer. ChatGPT visibility answers why ChatGPT recommends a competitor rather than you. AI Overviews optimisation answers how to be one of the sources in Google's own AI summary. Entity SEO and llms.txt cover the technical side: making your business unambiguous to machines and giving AI crawlers a clean route in.
Most businesses need the GEO programme plus one or two of the narrower pieces, not all of them. We will tell you which after the audit.
You probably need this if
- AI tools state incorrect facts about your pricing, services or location
- Your brand is absent from generated category comparisons
- Outdated information about you persists in AI answers
- Third-party sources describing you are thin, wrong or years old
What you get
- Corpus audit of what the web currently says about your brand
- Factual consistency programme across owned, earned and third-party sources
- Third-party presence strategy covering the listings and reviews models draw on
- Structured, quotable content assets designed for retrieval
- Recurring prompt testing to track how representation changes
How we approach it
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Audit the corpus
Establish what sources exist about your brand and where they disagree, because contradictions are what produce inconsistent AI answers.
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Fix the facts
Correct outdated and inaccurate information at source across directories, profiles and third-party pages, prioritising the sources that get cited most.
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Build quotable assets
Publish original data, clear definitions and specific claims, since generative systems favour content that is concrete and attributable.
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Test and iterate
Re-run prompts on a schedule and track how representation shifts, treating it as a measurable programme rather than a one-off fix.
Generative Engine Optimisation (GEO): common questions
Is GEO different from AEO?
They overlap heavily and the terms are often used interchangeably. In practice AEO focuses on being cited in a specific answer, while GEO focuses on the broader question of how models represent your brand across many possible answers. The work substantially overlaps.
Can I control what AI says about my business?
Not directly, and anyone claiming otherwise is overselling. You can strongly influence it by making accurate information abundant, consistent and well-structured across the sources these systems draw on, and by correcting errors where they originate.
How long does it take to change AI representation?
Systems with live retrieval, such as Perplexity and search-connected assistants, can reflect changes within days or weeks. Facts baked into model training weights only shift at the next training cycle, which may be many months away.
How much does AI search visibility cost?
Our AI search visibility work starts from £150 a month + VAT. The price above that depends on how many sources need correcting and how competitive your category is in AI answers, which the audit establishes before you commit.
Related services
AI & Answer Engines
AI Search Audit
Answers one question: where do I actually stand in AI search before I spend on it?
AI & Answer Engines
Answer Engine Optimisation (AEO)
Answers one question: how do I get my page quoted inside a specific AI answer?
AI & Answer Engines
ChatGPT Visibility
Answers one question: why does ChatGPT recommend a competitor, and how do I get named instead?
AI & Answer Engines
AI Overviews Optimisation
Answers one question: how do I become one of the sources Google cites in its AI summary?
AI & Answer Engines
Entity SEO
Be understood as a distinct, credible entity rather than a string of words.
AI & Answer Engines
llms.txt Implementation
Give AI systems a clean, deliberate route into your best content.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.