AI & Answer Engines
ChatGPT Visibility And Brand Citation
Be recommended when someone asks ChatGPT for a business like yours.
When someone asks an assistant to recommend a supplier, the answer names two or three businesses. Being one of them is a genuine acquisition channel, and it depends on being crawlable, being present in the sources these systems trust, and being described consistently.
You probably need this if
- ChatGPT names competitors when asked to recommend your category
- The assistant has no information about your business at all
- Your robots.txt blocks AI crawlers without anyone having decided to
- Facts stated about you are out of date
What you get
- AI crawler access audit and an explicit, deliberate robots policy
- Prompt-set benchmarking of current brand mentions
- Third-party source strategy covering the listings and roundups that get retrieved
- Content structured for retrieval and clean extraction
- Recurring measurement of mention rate and sentiment
How we approach it
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Check crawler access
Confirm whether GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot are permitted, since many sites block them by inherited default rather than choice.
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Benchmark mentions
Run a fixed prompt set repeatedly and record how often you appear, because single responses vary too much to be meaningful.
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Build source presence
Get into the comparison pages, directories and editorial roundups these systems retrieve, since assistants lean heavily on third-party sources for recommendations.
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Keep facts current
Make sure your own pages state services, areas covered and contact details unambiguously and keep them updated.
ChatGPT Visibility: common questions
Should I allow GPTBot to crawl my site?
For most businesses, yes. Blocking it removes any chance of being cited in ChatGPT answers. The argument for blocking applies mainly to publishers whose business model is the content itself, and even then it is a commercial trade-off rather than an obvious call.
Why does ChatGPT recommend my competitors?
Usually because they appear in more of the third-party sources the model draws on, such as comparison articles, directories and industry roundups. Recommendations lean heavily on aggregated third-party mentions rather than on how good your own website is.
Does ChatGPT use live web data?
It depends on the mode. Search-enabled conversations retrieve live pages, so changes can be reflected quickly. Answers generated from training data alone reflect a fixed snapshot and only change when the model is retrained.
Related services
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Shape how generative models describe your brand and category.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.