Core SEO
Google Business Profile Optimisation
Get the most out of the free listing that drives most local enquiries.
For many local businesses the Business Profile generates more enquiries than the website. Most profiles are half complete, using one category, no services, no products and photos uploaded years ago, which leaves a great deal of free visibility unclaimed.
You probably need this if
- Your profile uses one category and no services or products
- Photos have not been updated in years
- You do not respond to reviews
- The profile was suspended or is showing limited functionality
What you get
- Category selection researched against competitors in your area
- Complete services and products population
- Photo and video strategy with a refresh schedule
- Posts, Q&A seeding and attribute completion
- Suspension resolution and reinstatement support where needed
How we approach it
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Research categories
Establish which primary and secondary categories the ranking businesses in your area use, since category choice is one of the strongest map pack factors.
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Complete everything
Populate every available field, because completeness correlates strongly with visibility and most competitors will not have bothered.
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Add real photos
Upload genuine current images regularly, as profiles with active recent photos consistently outperform static ones.
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Maintain it
Post updates, answer questions and respond to reviews, since an active profile signals an operating business.
Google Business Profile Optimisation: common questions
How important is the primary category?
It is among the strongest map pack ranking factors. Choosing a category that describes your business more precisely than a broad alternative frequently produces immediate movement, and it is the first thing to check on any underperforming profile.
Why was my Google Business Profile suspended?
Common causes are an address that cannot be verified as a genuine staffed location, keyword stuffing in the business name, a service-area business displaying an address, or a sudden edit to core details. The business name field is the most frequent trigger.
Do Google Posts help rankings?
Their direct ranking effect is limited, but they occupy space in your profile, communicate that the business is active, and can drive clicks. The effort is low, so the return is generally worthwhile even if the ranking impact is modest.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.