Links & Digital PR
Local Citation Building And NAP Cleanup
Make your business details consistent everywhere they appear.
Citations are less powerful than they once were, but inconsistency across them still causes real harm. When your address appears three different ways across the web, search engines lose confidence in which is correct, and that uncertainty suppresses local visibility.
You probably need this if
- Your address or phone number differs across directories
- Old addresses from a previous premises are still listed
- Duplicate listings exist for the same business
- You have very few citations compared with local competitors
What you get
- Citation audit across the major UK directories and data aggregators
- NAP inconsistency report with every variant found
- Corrections submitted and tracked to completion
- Duplicate listing identification and removal
- New citations on the directories that genuinely matter in your sector
How we approach it
-
Audit what exists
Find every listing including forgotten ones, since old premises and previous trading names routinely persist for years.
-
Define the canonical NAP
Fix one exact format for your name, address and phone, matching your Business Profile character for character.
-
Correct and consolidate
Submit corrections, remove duplicates, and follow through, because many directories require verification steps before changes apply.
-
Build selectively
Add listings on directories with genuine relevance and traffic rather than buying a bulk package of hundreds nobody visits.
Citation Building: common questions
How many citations do I need?
Consistency matters far more than volume. Thirty accurate, consistent citations on relevant directories outperform three hundred inconsistent ones. Prioritise the major aggregators and the directories specific to your industry.
Do citations still help local rankings?
Their direct ranking weight has declined considerably, but consistency remains a trust signal and inconsistency actively harms. Citations also drive genuine referral traffic in some sectors and feed the third-party sources AI assistants rely on.
Should I buy a bulk citation package?
Generally no. Bulk services submit to hundreds of low-quality directories, creating listings nobody sees and which are difficult to correct later if your details change. Targeted, manually verified citations are worth considerably more.
Related services
Core SEO
Local SEO
Be the business people find when they search with local intent.
Core SEO
Google Business Profile Optimisation
Get the most out of the free listing that drives most local enquiries.
Core SEO
Multi-Location SEO
Rank every branch in its own area without the locations competing with each other.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.