Core SEO
Review Generation And Management
Turn reviews into a ranking and conversion asset rather than a worry.
Reviews affect both local rankings and whether someone chooses you once they find you. Volume, recency and how you respond all matter, and most businesses have no system at all, relying on customers occasionally remembering unprompted.
You probably need this if
- You have far fewer reviews than local competitors
- Reviews arrive sporadically with long gaps
- Negative reviews go unanswered
- You have received reviews that are unfair or not from real customers
What you get
- Review generation workflow built into your existing customer process
- Response templates covering positive, negative and mixed reviews
- Monitoring across the platforms that matter in your sector
- Dispute handling for reviews that breach platform policy
- Reporting on volume, rating trend and recency
How we approach it
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Build the ask into the process
Request reviews at the natural point of customer satisfaction, since a systematic ask is the only thing that produces consistent volume.
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Make it easy
Send a direct link to the review form, because every additional step loses a significant share of willing reviewers.
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Respond to everything
Answer positive and negative reviews alike, as prospective customers read responses closely and judge you on them.
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Dispute properly
Report reviews that genuinely breach policy through the correct process rather than arguing publicly.
Review Management: common questions
Can I offer incentives for reviews?
Google prohibits incentivised reviews and this can result in review removal or profile penalties. You can ask every customer, make it easy and remind them, but you cannot offer discounts, entries or gifts in exchange.
How do I remove a bad review?
You can only remove reviews that breach platform policy, such as those containing abuse, obvious spam or reviews from people who were never customers. Genuine negative reviews cannot be removed, and the effective response is to answer them well.
How many reviews do I need?
Enough to be credible in your local market, which means looking at what competitors have. Steady recent flow matters more than total count, because a business with forty reviews from this year usually outperforms one with two hundred from five years ago.
Related services
Find out what is actually holding you back
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