SEO by Industry
SEO For Restaurants, Cafés And Pubs
Be the place people choose when they search for somewhere to eat nearby.
From £125 a month + VAT
Restaurant searches are made on phones, close to the moment of choosing, and are decided mostly on Google Maps and the Business Profile rather than on a website. Photos, the menu, opening hours, reviews and the booking link do most of the work. Restaurant SEO makes that profile as strong as possible and gives Google and diners a website that backs it up.
The Business Profile is the shop window
Cuisine and occasion searches ('Sunday roast near me', 'best curry in', 'dog-friendly pub') pull from the profile's categories, attributes, menu, photos and review text. Keeping those complete and current, and posting holiday hours before bank holidays, matters more than almost anything on the website. Reviews on Google and on sites such as Tripadvisor both influence where people go.
A website Google and diners can read
Menus as a PDF or an image are hard for search engines to read and awkward on a phone. A text menu on the page, with Restaurant schema covering cuisine, opening hours and whether you take reservations, helps both.
Food businesses must provide allergen information for the 14 regulated allergens, and the Food Standards Agency's guidance covers how. Food hygiene ratings must be displayed at the premises in Wales and Northern Ireland and are voluntary in England, and they are published on the FSA's website for anyone to look up. A good rating is worth showing.
You probably need this if
- You do not appear in the map for your cuisine in your own town
- Your menu is a PDF or a photo
- Opening hours on Google have been wrong at least once this year
- Competitors have far more recent reviews and photos
What you get
- Google Business Profile optimisation: categories, attributes, menu, photos and booking link
- Text menus on the website with Restaurant schema
- Consistent details across Tripadvisor, booking platforms and directories
- Review requests and replies that fit how a busy service runs
- Seasonal and event pages (Christmas, Mother's Day, Sunday lunch)
- Tracking of calls, direction requests and bookings
How we approach it
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Check the map
See where you appear for cuisine and occasion searches across your area.
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Complete the profile
Every relevant attribute, an up-to-date menu, real photos and a working booking link.
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Make the site readable
Text menus, opening hours and allergen information on the page, with schema.
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Keep it fresh
Holiday hours, new photos, seasonal menus and review replies, every month.
SEO for Restaurants: common questions
Does a restaurant need a website if it has a Google profile?
Yes, but its job changes. Google uses the website to understand the business, and diners check it for menus, booking and events. It does not need to be big, but it needs to be accurate and fast on a phone.
Should our menu be a PDF?
Better as text on the page. PDFs are slow on phones and harder for search engines to read. You can offer a PDF to download as well.
Do we have to show our food hygiene rating?
In Wales and Northern Ireland it must be displayed at the premises. In England display is voluntary, but the rating is public on the FSA website either way, so a good one is worth showing.
How much does SEO for a restaurant cost?
Local SEO starts from £125 a month + VAT and wider SEO from £150 a month + VAT. Groups with several sites are quoted after a review.
Related services
Core SEO
Local SEO
Be the business people find when they search with local intent.
Core SEO
Google Business Profile Optimisation
Get the most out of the free listing that drives most local enquiries.
Core SEO
Review Management
Turn reviews into a ranking and conversion asset rather than a worry.
Technical SEO
Schema Markup
Make machines understand what your pages and your business actually are.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.