Core SEO
SEO For Small Businesses, Without The Agency Padding
Get more enquiries from search without a budget only an enterprise could justify.
Small business SEO goes wrong when an agency sells a scaled-down version of an enterprise programme. What actually works at this size is ruthless prioritisation: fix the profile, fix the handful of pages that can realistically rank, and stop paying for retained work that produces monthly reports and nothing else.
You probably need this if
- You are paying a monthly retainer and cannot say what it bought you
- Your website looks fine but has never produced an enquiry
- You rank for your own business name and almost nothing else
- You have been told you need hundreds of pages when you sell four things
What you get
- A prioritised action list with effort and expected impact against each item
- Google Business Profile optimisation
- On-page optimisation of your commercial pages
- Technical fixes limited to those that actually affect your rankings
- Plain-English reporting on enquiries rather than impressions
How we approach it
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Honest baseline
Establish what you currently rank for and what the realistic ceiling is, so expectations are set against evidence rather than hope.
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Fix the fundamentals
Profile, indexation, page titles and the commercial pages. This alone resolves most small business visibility problems.
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Build the few pages that matter
Target the specific terms your buyers use, rather than publishing volume for its own sake.
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Measure enquiries
Track calls and form fills, because rankings that generate no enquiries are a vanity metric.
Small Business SEO: common questions
How much should a small business spend on SEO?
Below roughly £500 a month it is difficult to deliver meaningful ongoing work, so a one-off project followed by light maintenance often beats a thin retainer. Be wary of anyone selling a £99 monthly package, because the maths does not support real work at that price.
Do I need to blog every week?
Almost certainly not. For most small businesses a small number of genuinely useful pages targeting real buying queries outperforms a weekly blog nobody reads. Publishing cadence is not a ranking factor.
Can I do SEO myself?
The fundamentals, yes. Claiming and completing your Google Business Profile, writing honest page titles and getting your services onto their own pages are all achievable in-house. Technical diagnosis and competitive link acquisition are where outside help earns its fee.
Related services
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.