Analytics & Strategy

SEO Audit With Findings You Can Actually Act On

Find out exactly what is holding the site back, in priority order.

Most SEO audits are a crawler export with severity labels attached, which tells you what a tool noticed rather than what is costing you money. A useful audit identifies the small number of issues genuinely limiting performance and ranks them by expected commercial impact.

You probably need this if

  • You do not know why the site underperforms
  • A previous audit produced a document nobody could act on
  • You are about to invest in SEO and want a baseline
  • You inherited a site with unknown history

What you get

  • Technical crawl and render analysis
  • Content quality and coverage assessment
  • Backlink profile and authority position
  • Competitive gap analysis against sites actually outranking you
  • Prioritised action plan with effort, impact and owner for each item

How we approach it

  1. Gather the evidence

    Crawl the site, pull Search Console and analytics data, and analyse the backlink profile to build a complete picture.

  2. Diagnose the constraint

    Identify the small number of issues actually limiting performance, rather than listing everything a crawler flagged.

  3. Compare with competitors

    Establish what those outranking you are doing differently, since absolute quality matters less than relative position.

  4. Prioritise commercially

    Rank findings by expected revenue impact against implementation effort so the plan is genuinely actionable.

SEO Audit: common questions

How long does an SEO audit take?

Typically two to four weeks depending on site size and complexity. Anything delivered within days is almost certainly an automated tool export rather than genuine analysis, and those rarely identify the issues that actually matter.

What is the difference between a free and a paid audit?

Free audits are usually automated reports generated as a sales tool, flagging generic issues without commercial context. A paid audit involves manual analysis, competitive comparison and prioritisation by business impact.

Will an audit tell me what to do or do it?

An audit is diagnosis, not implementation. A good one is specific enough for your developers to act on directly, with clear acceptance criteria. Implementation is a separate piece of work, and any audit that is too vague to hand over has failed.

Find out what is actually holding you back

A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.