SEO by Industry
SEO For Care Homes And Care Providers
Be found and trusted by families choosing care for someone they love, often in a hurry.
From £125 a month + VAT
Families usually start searching for a care home at a difficult time, sometimes with days to decide after a hospital stay. They search by type of care and place ('dementia care homes near', 'nursing homes in'), compare directory listings and reviews, and want answers on fees, funding and what a day looks like. Care home SEO is about being visible in those searches and answering those questions honestly.
How families search
Searches combine the type of care (residential, nursing, dementia, respite) with a town or 'near me', and the map pack and care directories take much of the first page. Families then research funding: local authority support, NHS Continuing Healthcare and self-funding. A home that answers those questions clearly on its own site earns trust before the first visit.
What the regulators expect online
In England, a provider with a CQC rating must show it on its website, with a link to the latest report on the CQC site, under Regulation 20A. Homes in Scotland, Wales and Northern Ireland are inspected by their own regulators.
The Competition and Markets Authority's consumer law advice for care homes expects providers to give prospective residents and families key information early, including on their website: an indication of fees, what the fee covers and any upfront or extra charges. Homes that publish this clearly tend to get better-qualified enquiries, and fee questions are among the most searched in the sector.
You probably need this if
- Directory listings rank above your own website for your home's name and town
- You do not appear for 'dementia care' or 'nursing home' searches nearby
- Your website has no fee guidance or funding information
- Your CQC rating widget is missing or out of date
What you get
- Pages for each type of care you provide, written for families
- Fees and funding content that follows CMA advice
- Google Business Profile optimisation for each home
- CQC rating display and regulation details checked
- Directory profile consistency across the main care directories
- Enquiry and visit-booking tracking from search
How we approach it
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Understand the local search
See who appears for each type of care in your area, including directories, councils and competing homes.
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Get the essentials right
CQC rating, fees guidance, care types and contact details correct and consistent everywhere.
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Answer families' questions
Funding, choosing a home, what to ask on a visit: honest content families search for.
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Build trust over time
Reviews from families, current photos and staff profiles, kept up to date.
SEO for Care Homes: common questions
Does a care home have to show its CQC rating on its website?
In England, yes, if it has a rating and a website. Regulation 20A requires the rating to be displayed conspicuously on the website, with a link to where the latest assessment can be read on the CQC site.
Should care homes publish their fees?
The CMA's advice for care homes is that providers should give indicative fee information early, including on their website, with what the fee covers and any additional or upfront charges. It also helps families decide before they call.
How do we compete with care directories?
Directories will often rank for broad searches, so keep your profiles on them complete and consistent. Your own site can win your home's name, specific care types in your town and the questions families research.
How much does SEO for a care home cost?
Local SEO for a single home starts from £125 a month + VAT and wider SEO from £150 a month + VAT. Groups with several homes are quoted after a review.
Related services
Core SEO
Local SEO
Be the business people find when they search with local intent.
Core SEO
Multi-Location SEO
Rank every branch in its own area without the locations competing with each other.
Core SEO
Review Management
Turn reviews into a ranking and conversion asset rather than a worry.
Content
Content Strategy
Know what to publish, in what order, and why.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.