SEO by Industry
SEO For Accountants And Bookkeepers
Be found by the businesses and individuals looking for an accountant for their specific situation.
From £150 a month + VAT
Accountancy search is part local and part specialist. A café owner searches for an accountant in their town, while a contractor, landlord or Amazon seller searches for an accountant who understands their situation and does not mind where they are based. Good accountancy SEO serves both, and times its content to the tax calendar, when demand rises and falls on fixed dates.
Search demand follows the tax calendar
Self Assessment demand builds towards the 31 January online filing deadline every year, and questions about payments on account, late filing and registering for Self Assessment follow the same calendar. Content published in December is too late to rank for January; it needs to be live and indexed well before.
Making Tax Digital for Income Tax is the biggest change in years. It applies from 6 April 2026 to sole traders and landlords with qualifying income over £50,000, from April 2027 over £30,000 and from April 2028 over £20,000. Each stage brings a new wave of people searching for compatible software and for an accountant who can handle the quarterly updates, and firms with clear, accurate MTD pages are the ones they find.
Local practice or national niche
A high street practice wins mainly through its Business Profile, local pages and reviews. A firm that specialises in contractors, landlords, medics or ecommerce sellers can compete nationally, because those clients search by niche first and location second. Most practices are a mix, so we decide which services get local pages and which get niche pages.
You probably need this if
- You rank for your firm's name and very little else
- Your services page lists everything and ranks for nothing
- You have nothing on Making Tax Digital, or it is out of date
- Enquiries spike in January and you were not visible in December
What you get
- Service and niche page plan (local services versus national specialisms)
- Making Tax Digital and Self Assessment content kept accurate to HMRC's timetable
- Google Business Profile optimisation and review process
- AccountingService schema and adviser profiles with professional body memberships
- Content calendar built around tax deadlines
- Reporting on enquiries by service
How we approach it
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Decide the model
Work out which services you sell locally and which niches you can win nationally.
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Build the core pages
One page per service and niche, each with fees or fee guidance, who it suits and what is included.
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Plan for the calendar
Publish deadline and MTD content early enough to be ranking when demand arrives.
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Keep it accurate
Tax content goes out of date every Budget, so we review it on a schedule.
SEO for Accountants: common questions
When does Making Tax Digital for Income Tax start?
HMRC's timetable is 6 April 2026 for sole traders and landlords with qualifying income over £50,000, April 2027 for over £30,000 and April 2028 for over £20,000. Qualifying income is gross income before expenses, so check GOV.UK for the current rules.
Can a small practice rank nationally?
For a niche, often yes. A firm that clearly specialises in a type of client can rank for that niche across the UK, because those clients care more about expertise than distance. For general accountancy, local search is the realistic target.
Should we publish fees?
Fee guidance helps both conversions and rankings, because 'how much does an accountant cost' is one of the most common questions in the sector. A clear starting price with what it includes is usually enough.
How much does SEO for accountants cost?
Our SEO starts from £150 a month + VAT, and local SEO from £125 a month + VAT. A national niche campaign needs more content and is quoted after a review.
Related services
Core SEO
Local SEO
Be the business people find when they search with local intent.
Content
Content Strategy
Know what to publish, in what order, and why.
Core SEO
Small Business SEO
Get more enquiries from search without a budget only an enterprise could justify.
Core SEO
Google Business Profile Optimisation
Get the most out of the free listing that drives most local enquiries.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.