Platforms & Ecommerce
BigCommerce SEO And Catalogue Structure
Get a BigCommerce catalogue crawled and ranked efficiently.
BigCommerce offers more URL flexibility than some hosted competitors, which makes deliberate configuration both possible and necessary. Faceted search remains the main source of crawl waste, and category architecture is usually inherited from the supplier catalogue.
You probably need this if
- Faceted search URLs are being crawled in large volumes
- Category structure mirrors supplier organisation rather than demand
- Product URLs include category paths creating duplication
- Product schema is missing or incomplete
What you get
- URL structure configuration and canonical strategy
- Faceted search crawl rules
- Category architecture built around search demand
- Product and Offer schema implementation
- Page speed optimisation within the theme framework
How we approach it
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Configure URLs deliberately
Set product URL structure and canonicals to avoid category-path duplication.
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Control faceted crawl
Apply rules to filter parameters while exposing genuinely searched combinations as landing pages.
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Rebuild categories
Structure the catalogue around customer search behaviour rather than internal merchandising.
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Implement schema
Add complete product markup including price, availability and reviews.
BigCommerce SEO: common questions
Can I customise BigCommerce URLs?
Yes, more than several competing hosted platforms. You can configure product URL structure and control whether category paths are included, which makes it easier to avoid the duplication other platforms force on you.
How do I handle faceted search on BigCommerce?
Block low-value filter parameter combinations from crawling while exposing genuinely searched facets, such as popular brand or size filters, as indexable pages. The balance depends on your catalogue and actual demand.
Does BigCommerce include structured data?
Themes include some basic product markup, but it is frequently incomplete and often omits availability, review or offer detail. It is worth auditing rather than assuming the theme handles it correctly.
Related services
Core SEO
Ecommerce SEO
Turn category and product pages into a predictable revenue channel.
Technical SEO
Schema Markup
Make machines understand what your pages and your business actually are.
Technical SEO
Crawl Budget Optimisation
Ensure search engines spend their limited crawl allowance on pages that matter.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.