Core SEO
Ecommerce SEO That Grows Revenue, Not Just Sessions
Turn category and product pages into a predictable revenue channel.
Ecommerce SEO is mostly an architecture and indexation problem. Faceted navigation quietly generates hundreds of thousands of crawlable URLs, category pages compete with each other, and out-of-stock products silently bleed away the authority they spent years accumulating.
You probably need this if
- Search Console shows vastly more crawled URLs than you have products
- Category pages cannibalise each other for the same term
- Discontinued products are returning 404s in bulk
- Product pages rank but category pages, where the volume is, do not
What you get
- Category architecture and internal linking plan
- Faceted navigation crawl control strategy with rules per facet
- Product and Offer schema, including availability and price
- Out-of-stock and discontinued product lifecycle policy
- Pagination and canonical strategy
- Category page content framework that does not bury the products
How we approach it
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Crawl and index audit
Quantify how much crawl budget is going into facet permutations and parameter URLs that will never rank.
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Architecture rebuild
Restructure categories around how people actually search, which is frequently by attribute rather than by your internal merchandising hierarchy.
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Indexation control
Decide deliberately, facet by facet, what should be indexable, crawlable, both or neither.
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Product lifecycle
Put rules in place for discontinued and out-of-stock lines so authority is redirected rather than binned.
Ecommerce SEO: common questions
Should faceted navigation pages be indexed?
Some should. Facets with genuine search demand, such as a colour or size that people actively search for, deserve indexable landing pages. Combinations nobody searches for should be blocked from crawling, because otherwise they consume crawl budget indefinitely.
What should I do with discontinued products?
If a direct replacement exists, redirect to it. If the category is still relevant but the product is gone for good, redirect to the category. Only return 410 when there is genuinely no relevant destination, and never leave thousands of soft 404s in place.
Do category pages need written content?
They need enough context to establish relevance, but content pushed above the products harms conversion and rarely helps rankings. A short intro above and a fuller section below the grid is the arrangement that usually satisfies both.
Related services
Platforms & Ecommerce
Shopify SEO
Get the most out of Shopify despite what the platform will not let you change.
Platforms & Ecommerce
WooCommerce SEO
Make a WooCommerce store fast, crawlable and commercially structured.
Technical SEO
Technical SEO
Remove the technical barriers preventing content from ranking at all.
Technical SEO
Schema Markup
Make machines understand what your pages and your business actually are.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.