SEO by Industry
SEO For Charities And Non-Profits
Reach the people who need your help, and the people who want to give it, when they search.
From £150 a month + VAT
A charity has several audiences searching in very different ways: people looking for help or information about a condition or problem, supporters looking to donate, fundraise or volunteer, and people researching leaving a gift in their will. Charity SEO gives each of those its own route in, and makes sure the charity is the trusted source for its own cause.
Information searches are the biggest audience
Most people who find a charity through search are looking for information or support, not a donate button. Clear, accurate, regularly reviewed information pages often bring far more visitors than fundraising pages, and they are the first contact many future supporters have. For health and money topics the trust bar is high, so named reviewers and review dates matter.
Fundraising and the rules
Donate, fundraising event, volunteering and gifts in wills pages each target distinct searches and should be separate pages. Under section 39 of the Charities Act 2011, a registered charity in England and Wales with gross income over £10,000 must state that it is registered on documents that solicit money. Donation pages are the obvious place to apply that, so we make sure the registered charity statement and number sit there as well as in the footer.
Google Ad Grants gives eligible charities free search advertising. It is paid search, not SEO, but the two work best planned together so organic pages and grant-funded ads do not compete for the same searches.
You probably need this if
- Your information content is out of date or ranks below larger charities and the NHS
- Donate, volunteer and legacy content all sits on one page
- Supporters searching for your events find third-party listings first
- Your registered charity number is missing from donation pages
What you get
- Audience and search map for service users, donors, fundraisers, volunteers and legators
- Information content plan with review dates and named reviewers
- Separate, well-structured giving, fundraising, volunteering and gifts in wills pages
- NGO schema with charity number and consistent entity details
- Coordination with Google Ad Grants campaigns where you have them
- Reporting on donations, sign-ups and help requests from search
How we approach it
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Map the audiences
Work out how each group searches and which pages serve them today.
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Strengthen information content
Accurate, reviewed pages that make the charity a trusted source for its cause.
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Separate the giving routes
One page per way to support, each targeting its own searches and with the registered status clear.
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Measure impact
Track donations, fundraiser sign-ups and help requests, not just visits.
SEO for Charities: common questions
Does a charity have to show its charity number on its website?
Section 39 of the Charities Act 2011 requires registered charities in England and Wales with gross income over £10,000 to state their registered status on documents that solicit money. Donation pages fall naturally within that, so show the registered charity statement and number there and in the footer.
Is Google Ad Grants the same as SEO?
No. Ad Grants provides free search advertising to eligible charities. It is useful alongside SEO, but the ads stop when the grant does, while organic rankings keep working.
How can a small charity compete with large national charities?
By being specific. A small charity rarely outranks a national one on broad terms, but it can lead on its own niche, its local area and the practical questions its community asks.
How much does SEO for a charity cost?
Our SEO starts from £150 a month + VAT. We scope charity work around what the budget can realistically achieve and say plainly if a one-off project would serve you better.
Related services
Content
Content Strategy
Know what to publish, in what order, and why.
AI & Answer Engines
Entity SEO
Be understood as a distinct, credible entity rather than a string of words.
Core SEO
Local SEO
Be the business people find when they search with local intent.
Links & Digital PR
Digital PR
Earn authoritative coverage that no outreach campaign could buy.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.