Links & Digital PR
Digital PR That Earns Links And Coverage
Earn authoritative coverage that no outreach campaign could buy.
Digital PR is the most reliable way to earn links from publications that would never respond to a guest post pitch. It works when there is genuine news value, which usually means original data, a surprising finding or expert commentary on something already in the news cycle.
You probably need this if
- You need links from authoritative publications that ignore standard outreach
- Competitors regularly appear in trade and national press
- You hold interesting data nobody has ever published
- Your link profile lacks any genuinely authoritative domains
What you get
- Campaign concepts assessed for genuine newsworthiness before commitment
- Original data research, survey design or analysis
- Press assets: release, data visualisations and expert commentary
- Targeted journalist outreach against a qualified media list
- Coverage and link reporting, including syndicated pickups
How we approach it
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Find the story
Identify an angle with genuine news value, since the most common cause of campaign failure is a story that was never interesting to anyone outside the company.
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Build the evidence
Produce original data through research, surveys or analysis of information you already hold, because journalists need something they cannot get elsewhere.
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Package for journalists
Provide the story, the data and the visuals in a form that makes writing the article easy.
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Outreach and follow through
Pitch a qualified list, then chase syndication and secure links where coverage ran without one.
Digital PR: common questions
How is digital PR different from link building?
Link building targets sites for their link value. Digital PR targets journalists with a story, and links follow as a by-product of coverage. Digital PR reaches publications that never accept outreach, but campaigns can fail entirely if the story does not land.
How long does a digital PR campaign take?
Typically six to ten weeks from concept to coverage, with data collection the longest stage. Coverage usually lands within two weeks of outreach, and syndication continues for weeks afterwards.
What if the campaign gets no coverage?
It happens, and any agency claiming otherwise is not being straight with you. The mitigation is rigorous concept validation before investing in data collection, and testing angles with journalists early rather than after the research is complete.
Related services
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