Analytics & Strategy
SEO Consulting And In-House Team Support
Get senior expertise without hiring or outsourcing delivery.
Some organisations do not need an agency to do the work. They need someone experienced to set direction, review decisions and tell them honestly when a plan will not work. Consulting suits teams with capable people who lack a specialist.
You probably need this if
- You have an in-house team but no senior SEO specialist
- You need an independent view on agency performance
- A major decision such as a replatform needs experienced input
- Your team needs training rather than a supplier
What you get
- Strategy development and roadmap review
- Regular advisory sessions with your team
- Independent review of agency or supplier work
- Training tailored to your team's actual gaps
- On-call support for decisions carrying real risk
How we approach it
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Understand the situation
Establish what the team can already do and where the genuine gap is, which is often narrower than assumed.
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Set the direction
Agree a strategy the team can execute with the capacity and skills they actually have.
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Review and challenge
Meet regularly to review progress and question decisions before they become expensive.
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Build capability
Transfer knowledge so the team becomes more capable rather than more dependent.
SEO Consulting: common questions
How is consulting different from a retainer?
A retainer buys delivery: an agency does the work. Consulting buys direction and judgement: your team does the work with senior guidance. Consulting suits organisations with execution capacity but no specialist expertise.
Can you review our current agency's work?
Yes, and it is a common engagement. An independent review establishes whether the work is sound, the reporting honest and the strategy appropriate. Sometimes the finding is that the agency is doing well and expectations were unrealistic.
How much consulting time do we need?
Most in-house teams are well served by a day or two a month, covering strategy review, prioritisation and specific problems. More is warranted during a migration, a recovery or a significant platform decision.
Related services
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Competitor Analysis
Understand precisely what standing between you and the top positions.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.