Platforms & Ecommerce
Magento And Adobe Commerce SEO
Control crawl and performance on a large, complex catalogue.
Magento powers large catalogues and generates problems at matching scale. Layered navigation can create millions of crawlable URLs, and multi-store setups routinely produce duplicate content across store views that nobody configured deliberately.
You probably need this if
- Layered navigation is generating enormous numbers of crawled URLs
- Multiple store views serve near-identical content
- Category pages are slow despite full page caching
- URL rewrites have accumulated into long redirect chains
What you get
- Layered navigation crawl and index strategy
- Multi-store canonical and hreflang configuration
- URL rewrite audit and redirect chain flattening
- Indexing and caching configuration review
- Category and product template schema implementation
How we approach it
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Contain layered navigation
Apply crawl rules to filter parameters, since this is the largest source of crawl waste on almost every Magento site.
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Resolve store view duplication
Configure canonicals and hreflang correctly across store views and websites.
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Clean the rewrites
Audit accumulated URL rewrites and flatten chains that have built up over years of catalogue changes.
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Tune performance
Review indexer configuration, full page cache and Varnish setup for category page delivery.
Magento SEO: common questions
How do I stop Magento layered navigation crawl waste?
Use robots directives on filter parameters combined with correct canonical configuration, and select a small set of high-demand filter combinations to expose as genuine indexable landing pages. Blocking everything indiscriminately discards real opportunity.
Should each store view have its own canonical?
Yes. Each store view should canonicalise to itself and use hreflang to declare the relationship between views. Canonicalising all views to one destination removes the others from search entirely, which is a common misconfiguration.
Is Magento bad for SEO?
No, but it requires deliberate configuration. Defaults suit a small catalogue and cause serious crawl and duplication problems at scale, so the platform rewards proper setup and punishes neglect more than simpler systems do.
Related services
Core SEO
Ecommerce SEO
Turn category and product pages into a predictable revenue channel.
Technical SEO
Crawl Budget Optimisation
Ensure search engines spend their limited crawl allowance on pages that matter.
Technical SEO
Indexation Management
Get the right pages indexed and keep the wrong ones out.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.