Core SEO
International SEO And Multi-Market Search
Serve the right country and language version to the right searcher without cannibalising yourself.
International SEO fails most often on plumbing rather than strategy. Broken hreflang, duplicate English versions competing with each other and a domain structure chosen for convenience rather than search are what usually cap growth in new markets.
You probably need this if
- Your UK page ranks in the US and vice versa
- Hreflang is implemented but Search Console reports return tag errors
- You translated the site but rankings never followed
- You are unsure whether to use subfolders, subdomains or country domains
What you get
- Domain and URL structure recommendation with the trade-offs made explicit
- Complete hreflang implementation and validation across every template
- Per-market keyword research done natively rather than by translating UK terms
- Localisation brief covering currency, units, tone and legal requirements
- Geo-targeting configuration in Search Console
How we approach it
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Market and structure decision
Choose between ccTLDs, subfolders and subdomains based on your resources and authority position, not on what is fashionable.
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Hreflang implementation
Build return-tagged, self-referencing hreflang across all templates and validate it, since partial implementation is worse than none.
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Native keyword research
Research each market in its own language, because translated keyword lists routinely miss how people actually search.
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Localisation and rollout
Adapt content for local expectations rather than translating it literally, then roll out market by market with measurement in place.
International SEO: common questions
Should I use ccTLDs, subfolders or subdomains?
Subfolders are usually the pragmatic choice because they inherit the authority of the main domain and are cheapest to maintain. Country domains send the strongest geographic signal but split your authority and multiply the maintenance burden, so they suit organisations with real resource in each market.
Is translated content treated as duplicate content?
No. Genuinely translated content in different languages is not duplicate content. The real risk is multiple English versions for the UK, US and Australia competing with each other, which is exactly what hreflang exists to resolve.
Do I need hreflang if all my markets are English?
Yes, and that is the case where it matters most. Without it Google has to guess which English version to show each market, and it frequently guesses wrong, sending UK searchers to your US pricing page.
Related services
Technical SEO
Technical SEO
Remove the technical barriers preventing content from ranking at all.
Technical SEO
Site Migration SEO
Change platform, design or domain without losing organic traffic.
Analytics & Strategy
Keyword Research
Know which searches are worth competing for and which are a distraction.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.