Analytics & Strategy
Keyword Research Grounded In Commercial Value
Know which searches are worth competing for and which are a distraction.
Keyword research sorted by volume reliably produces plans that generate traffic and no revenue. Useful research classifies intent, assesses realistic competitiveness and weights terms by proximity to a buying decision.
You probably need this if
- Your keyword list is sorted by search volume
- You rank for terms that never convert
- You have no idea which terms are realistically winnable
- Nobody has researched how your buyers actually phrase things
What you get
- Full keyword universe including long tail and zero-volume terms
- Intent classification across informational, commercial and transactional
- Difficulty assessment relative to your actual authority
- Commercial value scoring per term
- Keyword-to-page mapping that prevents cannibalisation
How we approach it
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Build the universe
Gather terms from tools, Search Console, competitors, sales conversations and support tickets, since tools alone miss how people genuinely phrase things.
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Classify intent
Determine what each query wants by examining what currently ranks, because intent determines what kind of page can win.
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Assess winnability
Judge difficulty against your specific authority rather than an absolute score, as the same term is realistic for one site and hopeless for another.
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Map to pages
Assign each term to one page so nothing competes with itself, which is the most common structural error in keyword planning.
Keyword Research: common questions
Is search volume data accurate?
It is a rough estimate, not a measurement. Figures are modelled, rounded into buckets and often wrong by a considerable margin, particularly for low-volume terms. Use it for relative comparison rather than forecasting.
Should I target zero-volume keywords?
Often yes. Tools miss long tail and emerging queries entirely, and terms reporting no volume are frequently the most specific and highest-intent things buyers type. In B2B they regularly outperform anything with reported volume.
How many keywords should I target per page?
One primary intent, with the natural variations that share it. A page can rank for hundreds of related terms, but it should serve one clear purpose. Targeting multiple distinct intents on one page means serving none of them well.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.