Links & Digital PR
Guest Posting On Sites With Real Audiences
Reach a relevant audience and earn a contextual link while doing it.
Guest posting has a poor reputation because most of it is transactional placement on sites that exist only to sell links. Done properly, contributing genuinely good writing to a publication your audience actually reads remains legitimate and effective.
You probably need this if
- You want exposure to an established relevant audience
- You have genuine expertise worth publishing
- Previous guest posts were placed on sites with no real readership
- You need contextual links from within relevant editorial content
What you get
- Publication shortlist qualified on real traffic and editorial standards
- Topic pitches matched to each publication's actual audience
- Written content to publication standard, not spun filler
- Placement management through the editorial process
- Reporting on placements, links and referral traffic
How we approach it
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Qualify the publication
Check genuine organic traffic, editorial standards and whether it publishes anything not written by contributors seeking links.
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Pitch what fits
Propose topics suited to that publication's audience rather than sending the same pitch to a list.
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Write something publishable
Produce work good enough to stand on its own, since editors at worthwhile publications reject thin submissions.
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Report honestly
Track referral traffic as well as links, because that is what separates a real audience from a link farm.
Guest Posting: common questions
Is guest posting against Google guidelines?
Guest posting at scale primarily for links breaches the link spam policy. Contributing genuine expertise to relevant publications does not. The distinguishing factors are whether the content has real editorial value and whether the site has a genuine audience.
How do I spot a link farm?
Warning signs include a published price list for posts, a write for us page as the most prominent navigation item, content spanning wildly unrelated topics, and negligible organic traffic despite a high domain authority score.
Should guest post links be nofollow?
If the placement is genuinely editorial and unpaid, a followed link is appropriate. If money changed hands for placement, the link should be nofollow or sponsored under Google policy. Paying for followed links is the part that creates risk.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.