Platforms & Ecommerce
Drupal SEO And Content Architecture
Bring order to a complex Drupal build.
Drupal handles complex content models well and generates SEO problems of matching complexity. Views produce indexable listing pages nobody planned, taxonomy structures multiply, and multilingual configuration frequently creates duplication across language variants.
You probably need this if
- Views-generated listing pages are indexed unintentionally
- Path aliases are inconsistent or duplicated
- Taxonomy term pages produce large numbers of thin pages
- Multilingual variants are competing rather than complementing
What you get
- Path alias pattern configuration and duplicate resolution
- Views indexation review with explicit decisions per view
- Taxonomy architecture rationalisation
- Multilingual hreflang and canonical configuration
- Caching and performance configuration review
How we approach it
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Rationalise aliases
Set consistent alias patterns and resolve the duplicates that accumulate as content models evolve.
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Audit the views
Decide deliberately which Views-generated pages should be indexable, since many are internal tools that were never meant to rank.
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Simplify taxonomy
Consolidate vocabularies producing thin term pages with negligible search demand.
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Configure multilingual
Implement hreflang across language variants and confirm canonicals do not collapse them into one.
Drupal SEO: common questions
Should Drupal taxonomy term pages be indexed?
Only where they represent something people genuinely search for and contain enough content to be useful. Many Drupal sites index every term page by default, producing large numbers of near-empty pages that dilute overall quality.
How do I manage Drupal path aliases?
Use consistent automated patterns per content type, and audit periodically for duplicates. Always generate a redirect when an alias changes, since Drupal will otherwise leave the old URL returning a 404.
Is Drupal slower than WordPress?
Not inherently. Drupal has strong built-in caching and performs well when configured properly. Poor performance usually results from unconfigured caching layers or expensive uncached Views rather than the platform itself.
Related services
Technical SEO
Technical SEO
Remove the technical barriers preventing content from ranking at all.
Technical SEO
Indexation Management
Get the right pages indexed and keep the wrong ones out.
Core SEO
International SEO
Serve the right country and language version to the right searcher without cannibalising yourself.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.