Links & Digital PR
Broken Link Building And Resource Reclamation
Earn links by fixing something genuinely broken on someone else's site.
Broken link building works because it offers real value rather than a favour. A site owner with a dead outbound link has a genuine problem, and a relevant working replacement solves it. Success depends entirely on the replacement being a legitimate substitute rather than a thin pretext.
You probably need this if
- Standard outreach is producing very low response rates
- You want links from resource and reference pages
- You have capacity to build genuinely useful content assets
- Competitors hold links from resource pages you are absent from
What you get
- Broken link prospecting across relevant resource pages in your category
- Assessment of what the dead resource contained and what would replace it
- Replacement content specification, or an audit of existing assets that qualify
- Outreach that leads with the broken link rather than the request
- Placement tracking and follow-up
How we approach it
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Find the dead links
Identify resource and reference pages in your category carrying broken outbound links to content you could credibly replace.
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Understand what was lost
Retrieve the original resource from archives so the replacement genuinely serves the same purpose.
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Build a real replacement
Produce something that stands on its own merits, because a thin page created purely as outreach bait will be declined.
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Lead with the problem
Tell the owner which link is broken and where, then offer the replacement as a solution rather than as the point of the email.
Broken Link Building: common questions
Does broken link building still work?
Yes, though response rates are lower than they were, because the tactic is widely used and site owners recognise the pattern. It still outperforms generic outreach because the underlying offer is genuinely useful.
Do I need to create new content for it?
Not always. Existing pages frequently qualify as replacements, which makes the campaign far cheaper. Creating content specifically is worth it only where multiple relevant sites link to the same dead resource.
What response rate should I expect?
Five to fifteen percent for well-targeted, genuinely relevant outreach. Anything substantially higher usually indicates a very narrow, highly relevant prospect list; anything lower suggests the replacement is not a credible substitute.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.