Analytics & Strategy
GA4 And Search Console Setup You Can Trust
Be able to trust the numbers you make decisions on.
A surprising share of SEO decisions rest on broken measurement. Duplicate tags, unfiltered internal traffic, conversions that fire on page load and consent banners silently removing most of your data are all common, and all invalidate the conclusions drawn from them.
You probably need this if
- Analytics figures do not match Search Console or your CRM
- Conversions are recorded that never happened
- Internal and agency traffic is not filtered out
- Nobody is sure whether consent mode is configured correctly
What you get
- GA4 configuration audit and correction
- Conversion and event tracking that reflects real business outcomes
- Search Console configuration across all property variants
- Consent mode implementation and validation
- Internal traffic filtering and data quality checks
How we approach it
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Audit what exists
Check for duplicate tags, misfiring events and unfiltered traffic, since most accounts have at least one of these.
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Define real conversions
Track outcomes that matter commercially rather than page views relabelled as goals.
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Verify consent handling
Confirm consent mode is implemented correctly, as misconfiguration can silently discard the majority of your data.
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Validate end to end
Test that recorded events match reality, because tracking nobody has verified is usually wrong somewhere.
Analytics & Tracking Setup: common questions
Why does GA4 not match Search Console?
They measure different things. Search Console counts clicks from search; GA4 counts sessions that loaded the tag and were not blocked by consent, ad blockers or fast exits. A gap of ten to thirty percent is normal and expected.
Does consent mode reduce my data?
Yes, and it should. When users decline tracking, data is modelled rather than measured. Configured correctly, GA4 fills gaps with behavioural modelling. Configured incorrectly, you simply lose the data entirely.
Should I still use Universal Analytics data?
Only for historical reference, and with care. UA and GA4 use fundamentally different measurement models, so the numbers are not directly comparable. Treat the GA4 launch as a new baseline rather than a continuation.
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