Platforms & Ecommerce
WordPress SEO And Performance
Fix the WordPress-specific problems holding the site back.
WordPress powers a large share of the web and creates a predictable set of SEO problems: plugin bloat destroying performance, taxonomy archives generating thin indexable pages, and SEO plugins configured once by someone who has since left.
You probably need this if
- The site is slow and the theme loads far more than the page needs
- Tag and author archives are indexed and producing thin pages
- Multiple plugins output competing meta tags or schema
- Attachment pages are indexed as separate URLs
What you get
- Plugin audit with a performance and necessity verdict on each
- Theme and template performance review
- Taxonomy indexation configuration for categories, tags, authors and dates
- SEO plugin configuration reviewed and corrected
- Caching, image pipeline and database optimisation
How we approach it
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Audit the plugins
Quantify what each plugin costs in requests and execution time, since most WordPress performance problems are plugin problems.
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Control the archives
Decide deliberately which taxonomy archives should be indexed, because defaults generate large numbers of thin pages.
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Fix the configuration
Review SEO plugin settings properly, as defaults frequently conflict with how the site is actually structured.
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Optimise delivery
Implement caching, modern image formats and database cleanup to address the performance baseline.
WordPress SEO: common questions
Which SEO plugin should I use?
Any of the major ones will do the job. The plugin matters far less than the configuration, and running two simultaneously causes duplicate meta tags and conflicting schema, which is a genuinely common and damaging mistake.
Should tag archives be indexed?
Usually not. Most WordPress sites use tags loosely, producing many near-empty archives that dilute quality signals. Index them only where a tag archive is genuinely a useful curated collection people would search for.
Do too many plugins hurt SEO?
Indirectly but significantly. Each plugin can add scripts, styles and database queries, and the cumulative effect on load time is often severe. The count matters less than what they load, but twenty plugins rarely load lightly.
Related services
Technical SEO
Site Speed Optimisation
Make pages load fast enough that speed stops costing you conversions.
Technical SEO
Technical SEO
Remove the technical barriers preventing content from ranking at all.
Platforms & Ecommerce
WooCommerce SEO
Make a WooCommerce store fast, crawlable and commercially structured.
Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.