Links & Digital PR
Backlink Audit And Link Profile Analysis
Understand what your link profile actually contains, good and bad.
Most backlink audits are a toxicity score exported from a tool and presented as a risk assessment. A useful audit distinguishes genuinely problematic patterns from ordinary web spam that Google already ignores, and just as importantly finds the valuable links you have lost.
You probably need this if
- You inherited a site with an unknown link history
- A tool reported a high toxic link percentage
- You are considering a disavow file
- You suspect previous agencies built links you would not have approved
What you get
- Complete referring domain inventory from multiple data sources
- Manual risk assessment of genuinely questionable patterns
- Lost link identification with reclamation opportunities
- Anchor text distribution analysis flagging unnatural over-optimisation
- Clear recommendation on whether any disavow action is warranted
How we approach it
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Aggregate the data
Combine multiple backlink sources with Search Console, because no single tool has complete coverage of your profile.
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Assess patterns, not scores
Look for unnatural patterns such as sitewide footer links or exact-match anchor concentration, rather than trusting a vendor toxicity metric.
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Find what you lost
Identify valuable links that have disappeared, since reclaiming a lost link is usually far cheaper than earning a new one.
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Recommend proportionately
Advise no action where none is needed, which is the correct outcome for most audits.
Backlink Audit: common questions
What is a toxic backlink?
There is no such official category. Toxicity scores are proprietary vendor estimates, not Google signals. Genuinely harmful links are those forming a manipulative pattern you created, such as bought placements or private networks. Random spam links pointing at your site are overwhelmingly ignored.
Should I try to remove bad links?
Removal at source is preferable to disavowing where the link is genuinely harmful and the site is contactable. In practice most outreach for removal is ignored or met with a fee demand, so it is worth the effort only for a limited set of clearly damaging links.
How often should I audit my backlinks?
Annually for most sites, or immediately when acquiring a domain, taking over from another agency, or after any unexplained ranking drop. Continuous monitoring for sudden acquisition spikes is more useful than periodic deep audits.
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Find out what is actually holding you back
A short conversation and a look at your site is usually enough to tell you where the real problem is. No obligation, and no pressure to sign anything.